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CM-ET Branding

This project focused on developing the CM-ET brand, dedicated to serving the unique needs of the entertainment industry. I crafted a bold and dynamic identity that resonated with riggers, venue operators, and live production professionals. From logos and visual guidelines to marketing materials and product branding, the work positioned CM-ET as the go-to choice for safe, reliable, and innovative lifting solutions in entertainment.

Year
2021
Client
CM-ET
Type
Design, Branding
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About me

Hi, I’m Bill Kufel, a creative professional with over 10 years of experience in design and marketing. I specialize in branding and content marketing, helping B2B and SaaS companies stand out with thoughtful, impactful strategies.

Freelancer

Design & Marketing
2015 - Now

Mongoose

Art Director (Marketing)
2021 - 2024

Columbus McKinnon Corporation

Sr. Graphic Designer
2019 - 2021

D'Youville University

Graphic Designer
2015 - 2019

Willy's Print Shop

Co-Owner
2016 - Now
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