This project began with Yale’s need to brand an innovative lifting product designed specifically for the entertainment industry. The goal was to create a visual identity and messaging that resonated with professionals in live events, theater, and concert production. The final brand highlighted the product’s reliability, safety, and performance, positioning it as a trusted solution for entertainment rigging needs.
Hi, I’m Bill Kufel, a creative professional with over 10 years of experience in design and marketing. I specialize in branding and content marketing, helping B2B and SaaS companies stand out with thoughtful, impactful strategies.