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CM Hurricane Mini

This project was all about launching the CM Hurricane Mini 360, a compact and versatile hand chain hoist. I created a full suite of marketing assets, including the logo, hoist faceplates, brochure, manual, product photography, ads, and everything needed to support the launch. The result was a cohesive brand and creative campaign that showcased the hoist’s innovation and reliability.

Year
2022
Client
Columbus McKinnon
Type
Design, Art Direction, Photography, Project Management
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About me

Hi, I’m Bill Kufel, a creative professional with over 10 years of experience in design and marketing. I specialize in branding and content marketing, helping B2B and SaaS companies stand out with thoughtful, impactful strategies.

Freelancer

Design & Marketing
2015 - Now

Mongoose

Art Director (Marketing)
2021 - 2024

Columbus McKinnon Corporation

Sr. Graphic Designer
2019 - 2021

D'Youville University

Graphic Designer
2015 - 2019

Willy's Print Shop

Co-Owner
2016 - Now
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