This project was all about launching the CM Hurricane Mini 360, a compact and versatile hand chain hoist. I created a full suite of marketing assets, including the logo, hoist faceplates, brochure, manual, product photography, ads, and everything needed to support the launch. The result was a cohesive brand and creative campaign that showcased the hoist’s innovation and reliability.
Hi, I’m Bill Kufel, a creative professional with over 10 years of experience in design and marketing. I specialize in branding and content marketing, helping B2B and SaaS companies stand out with thoughtful, impactful strategies.